Date: April 5, 2001
is the first part of a two part project. In the first
projects, students select either a non-for-profit organization
or personal company. The students will redesign the organizations
business card and letterhead. You can use a variety of
materials (brochures, posters, two-folds), to get inspiration
for your pieces.
is also the precursor to Project Two. Students are
also required to submit a design needs statement
for the business card, letterhead, as well as each of
the two additional design pieces/ publications due in
this document you will expand on your ideas for various
designs for your chosen company or non-profit organization.
A design needs statement contains marketing reasons for
the pieces. The design needs statement also justifies
each design. What are the reasons for the color selections?
Why did you choose that font?
makes each additional piece a good design choice for your
company or organization? How will each of the pieces be
used within the organization or company? What is the primary
message that each piece is trying to convey? What are
you doing to convey that message? Why? These are all questions
to be answered in your design needs statement.
design needs statement MUST BE COMPLETED USING QUARK.
Please try to apply what you have learned up to now in
your design needs statement.
are expected to hand in their printed as well as an electronic
copy of the project along with the original business card
and letterhead. The design needs statement must also be
submitted in both electronic and hardcopy formats.
supporting fonts, pictures etc
should accompany the
electronic files, if necessary.